full transcript

From the Ted Talk by Malcolm Gladwell: Choice, happiness and spaghetti sauce

Unscramble the Blue Letters

So that's number one thing that Howard did. Number two thing that hoawrd did is he made us realize — it's another very critical point — he made us ralezie the importance of what he likes to call "horizontal somngtetaien." Why is this critical? Because this is the way the food industry thought before Howard. What were they obsessed with in the early 80s? They were osssbeed with mustard. In particular, they were obsessed with the story of Grey Poupon. Used to be, there were two mustards: French's and Gulden's. What were they? Yellow mustard. What's in it? yleolw mtsruad seeds, turmeric, and paprika. That was mustard. Grey Poupon came along, with a Dijon. Right? Much more volatile brown mustard seed, some white wine, a nose hit, much more delicate aamocitrs. And what do they do? They put it in a little tiny glass jar, with a wonderful eamneled label on it, made it look French, even though it's made in Oxnard, California.

Open Cloze

So that's number one thing that Howard did. Number two thing that ______ did is he made us realize — it's another very critical point — he made us _______ the importance of what he likes to call "horizontal ____________." Why is this critical? Because this is the way the food industry thought before Howard. What were they obsessed with in the early 80s? They were ________ with mustard. In particular, they were obsessed with the story of Grey Poupon. Used to be, there were two mustards: French's and Gulden's. What were they? Yellow mustard. What's in it? ______ _______ seeds, turmeric, and paprika. That was mustard. Grey Poupon came along, with a Dijon. Right? Much more volatile brown mustard seed, some white wine, a nose hit, much more delicate _________. And what do they do? They put it in a little tiny glass jar, with a wonderful ________ label on it, made it look French, even though it's made in Oxnard, California.

Solution

  1. aromatics
  2. enameled
  3. obsessed
  4. howard
  5. segmentation
  6. realize
  7. mustard
  8. yellow

Original Text

So that's number one thing that Howard did. Number two thing that Howard did is he made us realize — it's another very critical point — he made us realize the importance of what he likes to call "horizontal segmentation." Why is this critical? Because this is the way the food industry thought before Howard. What were they obsessed with in the early 80s? They were obsessed with mustard. In particular, they were obsessed with the story of Grey Poupon. Used to be, there were two mustards: French's and Gulden's. What were they? Yellow mustard. What's in it? Yellow mustard seeds, turmeric, and paprika. That was mustard. Grey Poupon came along, with a Dijon. Right? Much more volatile brown mustard seed, some white wine, a nose hit, much more delicate aromatics. And what do they do? They put it in a little tiny glass jar, with a wonderful enameled label on it, made it look French, even though it's made in Oxnard, California.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
spaghetti sauce 13
tomato sauce 4
food industry 4
grey poupon 4
diet pepsi 3
percent sweetness 2
howard loves 2
howard looked 2
sauce business 2
american people 2
extra chunky 2
yellow mustard 2
people happy 2
howard moskowitz 2
platonic notion 2
italian tomato 2
culturally authentic 2
authentic tomato 2

ngrams of length 3

collocation frequency
spaghetti sauce business 2
culturally authentic tomato 2

Important Words

  1. aromatics
  2. brown
  3. california
  4. call
  5. critical
  6. delicate
  7. dijon
  8. early
  9. enameled
  10. food
  11. french
  12. glass
  13. grey
  14. hit
  15. howard
  16. importance
  17. industry
  18. jar
  19. label
  20. likes
  21. mustard
  22. nose
  23. number
  24. obsessed
  25. oxnard
  26. paprika
  27. point
  28. poupon
  29. put
  30. realize
  31. seed
  32. seeds
  33. segmentation
  34. story
  35. thought
  36. tiny
  37. turmeric
  38. volatile
  39. white
  40. wine
  41. wonderful
  42. yellow